Olalah Njenga, CEO & Senior Marketing Analyst at YellowWood Group, LLC, slotted to present “The Heart of an Entrepreneur” at Grandover Resort & Spa in Greensboro, NC on October 16, 2009.

Raleigh, NC -- October 13,2009 –  Diversity Woman Magazine and the Women's Business Center of NC have combined their efforts to produce the 2009 Diversity Women's Business Conference, whose theme this year is "Building Something Great Together". The event brings together women from all across the United States representing executives, professionals and entrepreneurs who will share meaningful and insightful messages in the all-day event.

Olalah Njenga, one of three presenters on Track 3 of the three-track conference for women, will overview the nuances of entrepreneurship. Njenga, elaborates “Everyone possess a combination of characteristics, behaviors and thoughts that frame how we see the world. But there's something about the heart of an entrepreneur that seems to beat a little differently. Helping women identify the right combination to enable them to achieve the level of success that they truly deserve is wildly important to me.  It is a privilege to speak to this group of motivated and committed women.”

Njenga will compare and contrast the phases of business ownership; sole proprietor, small business owner and entrepreneur. She will also share what she refers to as her unglamorous journey into entrepreneurship and how it helps her lead by example in her community.

The 2009 Diversity Women's Business Conference offers three discussion tracks to choose from; Executive Women, Professional Women and Entrepreneurial Women.  Each track features guest speakers who will discuss powerful and relevant topics that are important to women of all walks of life.  Attendees are encouraged to move between tracks and customize their conference experience with information that is specific to their personal and/or business interests.

Registration begins at 7:30am.  The event runs from 8:00am – 4:00pm For more information about the conference and to advance register go to http://diversitywoman.com/conference. The Grandover Resort and Conference Center is located at 1000 Club Road, Greensboro, NC 27407.

About Olalah Njenga

Olalah Njenga is the chief executive officer and senior marketing strategist at YellowWood Group. She works with growing and mid-size companies that want to align marketing strategies with sales goals. She is the creator of the Marketing With Ease™ (www.MarketingWithEase.com) marketing coaching system for small business owners, which was featured in the book “Perfecting Your Pitch”, by Office Depot® advisor, Nancy Michaels. Olalah is a volunteer business counselor for SCORE®, an Advisory Board member for the Business & Industry Services division of Wake Technical Community College and serves as an entrepreneurial Advisory Board member for the Women’s Business Center in Durham NC.  Previously, Olalah served as an entrepreneurship coach for the Kenan-Flagler School of Business at the University Of North Carolina, Chapel Hill.  Olalah is a member of the National Speakers Association and conducts workshops, provides training and speaks professionally on a variety of business topics including strategic marketing, market penetration, differentiation, brand equity and profitability.  Her book, “37 What Were They Thinking Moments In Marketing”, is scheduled for release in the Fall of 2009. YellowWood Group | 919.783.4101 | info@yellowwoodgroup.com  http://www.yellowwoodgroup.com/

About Diversity Woman Magazine

Diversity Woman Magazine s designed exclusively to help smart, savvy women of all races, cultures, and backgrounds achieve their career and business goals.  For additional information about Diversity Woman Magazine, please visit the website at This e-mail address is being protected from spambots. You need JavaScript enabled to view it http://www.diversitywoman.com/.

About The Women’s Business Center of North Carolina

The Women’s Business Center of North Carolina is a partnership program between the North Carolina Institute of Minority Economic Development (NCIMED) and the U.S. Small Business Administration (SBA). For additional information about The Women’s Business Center of North Carolina, please visit the website at http://www.ncimed.com/.

Media Contacts

Eileen Batson | BatsonGroup Marketing and PR | 919.327.5021

Diversity Woman Magazine | Sheila Robinson Publisher |336.279.8820 |

Women’s Business Center of North Carolina | Joyce Siler Director | 919.956.8889

###